Kavli Primula cheese

What is it that characterizes Primula?
The buttery and tasty natural cheese, and comes back exactly as the target group remembers it.

At the launch in 1924, Primula was the world’s first durable processed cheese, and could be viewed on Norwegian breakfast tables until well into the 1980s.
The old classic will come in new packaging, namely in a tube.

New packaging notwithstanding: Kavli believes Primula will evoke good memories and nostalgic feelings. But nostalgia and “the taste that the generations before grew up with” also appeal to younger people.